What Cornwall and Devon businesses should consider…

… if they’re invited to pay for advertising in an online business directory:

1) Is it offering increased Google visibility?

There’s a simple, common-sense way to test whether an online business directory can deliver Google search visibility for your business or not. Find someone already advertising in the directory, note the category they’re in and their location (i.e. ‘web design’ and ‘newquay’).

Then do a search for ‘web design newquay’ in Google. If you don’t find that company’s directory listing in Google’s search results, you can conclude that they’re not getting any Google visibility benefit from their membership - and nor will you.

2) Is it offering lots of traffic from people visiting the directory looking for services?

Ask yourself this question: when was the last time you searched for something you needed by visiting an online business directory? You didn’t. Like everyone else, you used Google.

July 29, 2008 | Filed Under business insight, marketing 

Comments

Leave a Reply