What is podcasting?

There are two interpretations of what podcasting is

1) To the podcast producer / purist, a ‘podcast’ is - strictly speaking - regular, episodes of content that are published online via an RSS feed and to which a listener / viewer can subscribe using a piece of software called an ‘aggregator’.

2) To everybody else, podcasting is putting some audio and/or video out on the web so that other people can listen to it / view it / download it when it suits them.

For most businesses, definition 1) is a solution without a problem, but definition 2) makes a lot of sense. In actual fact, our podcasting work consistently falls under that definition.

What then is podcasting?  It’s simply a process to capture useful content and deliver it to the PCs and/or portable media players of people who will benefit from it.

July 25, 2008 | Filed Under podcasting technique 

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