Err. No. There aren’t many people searching for ‘worldwide business networking’ according to Google’s keyword generator.
This post was prompted by reading a post by someone in a professional ‘SEO’ capacity celebrating getting to #1 spot in Google for the phrase ‘worldwide business networking’.
It brings to mind a couple of points that anyone thinking about online marketing should understand before paying anyone else to help them:
1) The most searched-for keywords and phrases are the most hotly-contested because there’s money to be made.
2) If you want to get to the top of Google for hotly-contested terms, you’re going to have to:
- work harder on your site’s search engine optimisation and/or
- be willing to pay more in a ‘pay-per-click’ advertising campaign such as Google’s Adwords and/or
- resort to spammy techniques (with potentially disastrous results)
3) It’s how well an SEO professional can help your site perform for hotly-contested terms that matters. 
Later note: Hooray, I’ve got my blog near the top of Google for ‘Worldwide Business Networking’. See? It’s not that hard because it’s not that competitive because…. there aren’t many people searching for it. What does that mean?
It means that if you paid me a lot to get you to #1 in Google for that term you’ve wasted your money since it won’t bring you any customers.
All I’m saying is that underneath the complexity and mystery of SEO it’s quite simple and you should remember that when opening your wallet to pay an SEO ‘expert’.
Are there many people searching for your chosen key phrase? Are they buying customers? Are you ready to sell them something? If the answer to all these is yes, prepare to pay to get to the top of Google because a) the competition will be tough and b) that traffic is valuable to you (and your competition).
If the answer is no, then don’t pay. It’s simple. You’ve been warned. Again 
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