Worldwide business networking: a high volume search term?

Not exactly, according to Google’s keyword generator.

This post was prompted by reading a post by someone in a professional ‘SEO’ capacity celebrating getting to #1 spot in Google for the phrase ‘worldwide business networking’.

It brings to mind a couple of points that anyone thinking about online marketing should understand before paying anyone else to help them:

1) The most searched-for keywords and phrases are the most hotly-contested because there’s money to be made.

2) If you want to get to the top of Google for hotly-contested terms, you’re going to have to:

3) It’s how well an SEO professional can help your site perform for hotly-contested terms that matters. :-)

July 29, 2008 | Filed Under business insight, marketing 

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